Articles on: Best Practices

Design an ADA-Compliant Tracking Page

Overview


Creating an inclusive digital experience isn’t just about good design; it’s about making your website usable for everyone. Accessibility ensures that people with disabilities can easily navigate, understand, and interact with your content. At AfterShip, we adhere to the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG) to create tracking pages that meet accessibility standards while providing a seamless experience for all users.


An accessible tracking page not only fulfils legal and ethical requirements but also:


  • Expands your audience reach
  • Enhances your brand reputation
  • Improves user satisfaction and engagement


This guide explains how AfterShip’s tracking page supports accessibility and how you can make the most of these features to ensure your own page is inclusive for everyone.


What'll you learn



Understanding Web Content Accessibility Guidelines


The ADA does not list specific technical rules for website accessibility. Instead, it refers businesses to follow the WCAG. The latest version, WCAG 2.2, organizes accessibility requirements into three levels:


  • Level A: The basic level of accessibility (for example, allowing full navigation using a keyboard).
  • Level AA: The recommended level for most websites. It includes essential features like sufficient color contrast, meaningful alt text, and screen reader compatibility. AfterShip continuously tests for Level AA compliance.
  • Level AAA: The highest level, covering advanced measures like sign language interpretation and enhanced readability for all content.


How does AfterShip support accessibility


We’ve designed the branded tracking page to meet accessibility best practices by default. Here’s how:


1. Keyboard navigation


All interactive elements such as buttons, links, and form fields can be operated entirely using a keyboard. Users can navigate through the page with the Tab and Enter keys, while a visible focus indicator shows exactly where they are on the screen.


This feature supports users who cannot use a mouse or rely on assistive technologies.



2. Voice-compatible design


Our tracking pages use semantic HTML and a well-structured layout, ensuring smooth compatibility with screen readers and voice-based tools. This means that essential content and structure can be accurately interpreted and read aloud for users with visual impairments.


3. Alternative text for images


Images are an important part of your branded page and every image should tell a story, even if it can’t be seen. That’s why AfterShip allows you to add alt text (alternative descriptions) for all images.


When a screen reader encounters an image, it reads this description aloud, giving visually impaired users an equal experience.



4. Accessible color contrast


Color contrast plays a big role in readability, especially for users with low vision or color blindness. We follow WCAG Level AA standards, maintaining at least a 4.5:1 contrast ratio between text and background colors.


Our default themes and palettes are designed to meet this standard, ensuring your content remains legible and comfortable to view.



5. Structured text and headings


Readable content structure helps both search engines and users. Therefore, we avoid embedding text inside images to ensure:


  • Text can be resized without loss of quality
  • Screen readers can interpret it correctly
  • You can freely customize fonts, sizes, and colors while maintaining accessibility



Best practices to keep tracking page accessible


AfterShip provides accessible defaults; however, customizations also play an important role. Follow these simple best practices when editing the branded tracking page:


  • Descriptive image alt text: Write meaningful image descriptions that explain what’s shown or its purpose on the page. For example, use ‘A photo of a person smiling while opening a package’ instead of ‘image_01.jpg.’
  • Strong color contrast: Use colors that meet at least a 4.5:1 contrast ratio. You can check this using free online tools like WebAIM’s color Contrast Checker.
  • Clear and concise text: Keep your content easy to understand - short and direct sentences. This improves readability and helps screen readers.
  • Use links and buttons: Avoid vague CTAs like “Click here.” Instead, use descriptive text such as “Track your order” or “View shipment details.”


Key takeaways


  • ADA-compliant tracking pages improve usability, inclusivity, and customer trust.
  • AfterShip’s tracking pages follow WCAG 2.2 Level AA accessibility standards.
  • All interactive elements support keyboard navigation and screen readers.
  • Images can include alt text for better visibility and context.
  • Default themes ensure proper color contrast and readable text.
  • Use clear content, descriptive CTAs, and strong contrast to maintain accessibility.

Updated on: 23/10/2025