Drive Repeat Sales With Customer Experience

When brands establish a well-designed tracking page, it can significantly enhance consumer engagement, leading to higher average order values (AOV), stronger brand loyalty, and, ultimately, an increased customer lifetime value (LTV).


This guide presents strategies to enhance page conversions, ultimately boosting merchants' bottom lines.


Personalize consumer experience


Personalization can transform how customers interact with a Direct-to-Consumer (DTC) brand. By offering a personalized experience, brands can dramatically boost engagement and conversion rates.

According to Epsilon's report, 80% of customers are more inclined to purchase from brands that offer seamless and personalized interactions—fostering brand loyalty and boosting sales.


Configuration tips to boost click-through rate


  • Use product recommendations to spotlight related products. Analytics indicate that clicks from the recommendation section are most likely to result in repeat purchases.
  • Branded retail leans heavily on visual marketing strategies to engage customers. Image-with-text sections consistently achieve the highest click rates, resulting in more repeat purchases.
  • The placement of a section directly impacts its click rate. When positioned centrally, the click rate sees a notable boost.
  • Thirty percent of the digital population globally shops via mobile phones, which accounts for 1.65 billion mobile shoppers. Tailoring your tracking pages with a mobile-friendly design is crucial for driving business success.


Segment your audience for targeted engagement


By using segmentation tactics like push notifications, personalized coupons, and discounts, merchants can gain deeper insights into their consumer base. These insights enable merchants to craft more effective sales strategies, ultimately driving revenue growth.


Typical Segmentations


  • By Gender: Create separate pages for Men’s and Women’s collections.
  • By Carrier: Develop a tracking page for carriers that need additional alerts or detailed explanations.
  • By Customer Tags: Set up a dedicated tracking page for loyalty program members, featuring extra discounts and promotions.
  • By Locale: Display dynamic website content that adapts to a visitor’s location.
  • By Campaigns (like BFCM): Create dedicated pages with campaign-specific designs and personalized content. By using page segmentation schedules to plan updates ahead of time, retailers can swiftly refresh the tracking page as soon as a sales event kicks off.


Tailor page contents for targeted segment appeal


Tailor your content to appeal to each segment's preferences for various purposes. Adjust the language, imagery, and offers to align with the specific needs of each group.


Actions you can take:


  • Pair each product listing image with a Buy Now or Add to Cart CTA.
  • Personalize content with visibility settings:


a. Provide customers with a special discount code to encourage them to purchase another item or a long-term subscription once their shipment status changes to Delivered.

b. For Computers and Consumer Electronics products, where repeat purchases are infrequent, showcasing user manual videos or details about your loyalty program for delivered orders can enhance customer satisfaction.


  • Integrating social media platforms such as Instagram, TikTok, and Facebook opens up incredible opportunities for personalized marketing.


Boost in-store traffic with a BOPIS tracking page


The ease of online shopping has become a favorite for many, leading to fewer visits to brick-and-mortar stores. However, the Buy Online, Pick Up In Store (BOPIS) system draws people back into the physical retail space.


Picking up purchases in-store lets customers browse and potentially buy more. This strategy boosts sales and enhances shopper loyalty, with 85% of U.S. BOPIS shoppers stating they buy additional items when collecting their purchases.


Actions you can take:


  • Create an in-store pickup tracking page where retailers fully control the displayed information, and shoppers can easily find out the order status, as well as when and where to pick up their orders.
  • Display in-store campaigns or promotions on the in-store pickup tracking page to attract more visitors to adopt in-store pickup methods and boost offline traffic.




Updated on: 08/10/2025