How to Design a Branded Tracking Page That Drives Repeat Purchases

Overview


A branded order tracking page isn’t just a logistics tool; it’s an excellent marketing opportunity for merchants to boost their brand presence and drive additional sales. While customers use it to check their order delivery status, merchants can use it to reinforce their brand, build customer loyalty, and increase repeat purchases.


In this guide, we’ll walk you through the process of designing a high-converting branded tracking page, one that embeds your brand’s image into the customer’s mind, making them more likely to choose it over competitors, even when presented with similar options.


1. Build a visually compelling brand identity


Great design isn’t just about aesthetics; it’s about recognition and retention. Strong visual branding ensures customers associate their post-purchase experience with your brand’s value, personality, and quality. With AfterShip, merchants can effortlessly create a striking visual presence with our cutting-edge style customization features and ready-to-use templates.


Actions you can take:


  • Add your brand logo to the header.
  • Customize design elements like color schemes, fonts, and button styles to match your brand tone and messaging.
  • Incorporate promo videos to showcase your value proposition and introduce new products or campaigns.
  • Use professionally designed templates to create a cohesive and eye-catching layout without starting from scratch.





Visuals are your first impression on a returning visitor; make them count.


\



2. Use clear and persuasive calls to action (CTAs)


Your tracking page is one of the most frequently visited touchpoints after a purchase. Why not use it to re-engage your customers? Using smart, well-placed CTAs can convert passive tracking visits into active re-purchase opportunities. 

Actions you can take:


  • Add dynamic sections, such as image and text combinations, to highlight bestsellers, customer testimonials, or your brand's story.
  • Use rich text blocks with clickable links to direct users to other product pages or loyalty programs.
  • Embed an Instagram feed to display influencer content or UGC (user-generated content) to drive additional engagement and increase trust.
  • Include social media icons in the footer to invite customers to follow and stay up-to-date and connected.




CTAs should be a natural next step, not an interruption.


3. Leverage feedback and reviews to build trust


Reviews aren't just for pre-purchase decision-making. Incorporating them into your tracking experience can reassure customers they’ve made the right choice and encourage them to leave feedback of their own.


Actions you can take:


  • Add a post-delivery review section to capture satisfaction ratings or feedback.
  • Integrate live support chat so customers can easily reach out if issues arise.
  • Promote your loyalty program to reward feedback and create long-term retention.





95% of customers read reviews before buying, why not display them where people are already looking?


4. Ensure mobile responsiveness for seamless access


With more than half of web traffic coming from mobile devices, responsive design is essential. A poorly optimized mobile experience can result in higher bounce rates and lost re-engagement opportunities.

Actions you can take:


  • Upload mobile-specific images that fit smaller screens perfectly.
  • Use visibility toggles to hide non-essential content on mobile views.
  • Preview the page across devices to ensure consistency in layout and readability.
  • Add multilingual support to cater to a global customer base.




Great mobile UX = higher retention and lower friction.


Final thoughts


A branded tracking page is more than a delivery status tool, it’s an extension of your storefront. When done right, it becomes a revenue-generating asset that improves retention, encourages loyalty, and differentiates your brand in a competitive landscape.


With the right visuals, persuasive CTAs, authentic reviews, and responsive design, you can turn every shipment into another touchpoint in the customer journey, one that keeps them coming back.



Updated on: 07/10/2025