Articles on: Branded Tracking Page

Modify the Track Button Parameter

Plans: Premim, Enterprise Platforms: All platforms


Overview


Customize the data-domain parameter effortlessly by incorporating your unique short name and tracking link for a personalized touch. Follow the instructions below to enhance your brand image, deliver a tailored customer experience, and establish credibility effortlessly.


What you'll learn


In this tutorial, we'll discuss:



Why customize your track button parameter


  • Tailored tracking results: Witness tracking results showcased under your personalized domain, fostering a branded experience.
  • Brand image boost: Elevate your brand image by aligning tracking results with a customized domain, reinforcing your brand identity.
  • Personalized customer experience: Deliver a personalized journey for customers, enhancing engagement and satisfaction.
  • Credibility building: Establish customer trust and credibility by providing a seamless tracking experience under your brand's personalized domain.


Update the short name


  1. Go to Organization settings > Choose the Short name (e.g., storeabc)
  2. Update the Track button parameter data-domain with the new Short name (e.g., storeabc.aftership.com)



  1. Set up a custom domain (e.g. track.storeabc.com)
  2. Update the Track Button parameter data-domain with the custom domain (e.g., track.storeabc.com)
  3. Click Save


FAQs


1. Do I need to modify the button code on every page it appears?


Yes, if the Track Button appears on multiple pages, ensure you update the data-domain value on each instance.


Key takeaways


  • You can customize the data-domain parameter in the AfterShip Track Button to reflect your brand’s short name or custom domain.
  • Branded tracking enhances customer trust, brand recognition, and creates a more seamless post-purchase experience.
  • The short name (e.g., storeabc.aftership.com) can be set under Organization settings.
  • Custom tracking domains (e.g., track.storeabc.com) require proper setup in your DNS and are available only for Premium and Enterprise plans.
  • Be sure to update all instances of the Track Button code to reflect the new data-domain value.


If you have any queries, please connect with our chat support team.

Updated on: 10/06/2025