Notification Delivery

Overview

AfterShip sends shipping notifications based on real-time tracking updates rather than fulfillment status. This ensures that customers only receive updates when actionable tracking data is available, improving clarity and reducing confusion.

How notifications work

Unlike typical shopping cart systems that send notifications when an order is marked as fulfilled or a tracking number is added, AfterShip notifications are triggered only when the tracking data becomes available online.

Supported tracking events

Notifications are automatically sent when any of the following tracking statuses are detected:

In transit
Out for delivery
Failed attempt
Delivered
Exception

Each notification includes a direct tracking link so customers can easily view real-time updates.

Benefits

Prevents sending notifications with empty or unhelpful tracking data
Improves customer experience by only notifying them when tracking progress is visible
Allows customization of notification content to align with your brand

Key takeaways

AfterShip notifications are triggered by tracking events, not order fulfillment.
Customers receive notifications only when tracking information is available online.
Notifications are sent for key events like in transit, out for delivery, delivery, and exceptions.
Each notification contains a tracking link for easy access.
You can customize the notification content to match your branding.

Updated on: 13/06/2025