Understanding the Cookie Consent Banner and Compliance with GDPR & CCPA
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The Cookie Consent Banner helps AfterShip comply with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) laws. This banner informs users about the use of cookies on the website and collects their consent to process personal data, which is required for legal compliance.
This article will cover the following key aspects:
Why the cookie consent banner exists
When the cookie consent banner is displayed
Different types of cookies to accept
Cookie consent banners are a legal requirement under privacy laws like the GDPR (EU) and CCPA (California). These laws require websites to inform users about the data they are collecting through cookies and to obtain explicit consent before doing so.
The banner ensures transparency, informs users about the cookies in use, and provides them with options to accept or reject different types of cookies.
For more detailed legal information, refer to AfterShip's cookie policy.
The cookie consent banner appears based on the user’s region and their previous interactions with the cookie policy:
For users outside of the EU or CA regions:
The cookie consent banner will not be displayed.
For users from the EU or CA regions:
If the user has not accepted the cookie policy, the banner will be displayed to request consent.
If the user has previously accepted the cookie policy, the banner will not be shown.
When interacting with the cookie consent banner, users can make different selections regarding the cookies they accept:
Accepted Necessary Cookies
If a user clicks Accepted necessary cookies, they are agreeing to accept only the strictly necessary cookies required for the website’s essential functions.
Accepted All Cookies
If a user clicks Accepted cookies, they are agreeing to accept all cookies listed.
There are different types of cookies:
Strictly necessary cookies: These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. They help us maintain security and verify your details whilst you use this Site as you navigate from page to page, which enables you to avoid having to re-enter your details each time you enter a new page.
Preferences cookies: Also known as “functionality cookies,” these cookies allow a website to remember choices you have made in the past, like preferred language and time zone.
Statistics cookies: Also known as “performance cookies,” these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. This information is aggregated and anonymized. Their sole purpose is to help us understand how users use this Site and help us improve the structure of our Site.
Marketing cookies: These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers.
No, you will only see the banner if you haven’t previously agreed to the cookie policy. Once you accept the cookies, the banner will not be shown again unless you clear your browser cookies.
Yes, but only strictly necessary cookies will be active. Other functionalities may be limited if optional cookies are declined.
You can modify, accept, or withdraw consent by emailing privacy@aftership.com, or by managing cookie settings through your browser.
You might experience reduced functionality or may not be able to use certain features of the AfterShip website.
AfterShip implements appropriate measures to ensure data is protected, including using standard contractual clauses for international transfers and limiting sharing to trusted partners.
You have rights including access, correction, deletion, and limitation of personal data processing. EU residents may contact dpo@aftership.com, and California residents may reach out to privacy@aftership.com for CCPA-related requests.
The cookie consent banner is required by law to inform users about cookie usage and to obtain their consent.
Users from EU and CA regions are the only ones who will encounter the cookie consent banner.
The banner offers users the option to accept only necessary cookies or all cookies, depending on their preference.
Once consent is given, the banner will not appear again unless the user clears their browser cookies.
GDPR Overview
CCPA Overview
Overview
The Cookie Consent Banner helps AfterShip comply with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) laws. This banner informs users about the use of cookies on the website and collects their consent to process personal data, which is required for legal compliance.
What you’ll learn
This article will cover the following key aspects:
Why the cookie consent banner exists
When the cookie consent banner is displayed
Different types of cookies to accept
Why does the cookie consent banner exist?
Cookie consent banners are a legal requirement under privacy laws like the GDPR (EU) and CCPA (California). These laws require websites to inform users about the data they are collecting through cookies and to obtain explicit consent before doing so.
Purpose:
The banner ensures transparency, informs users about the cookies in use, and provides them with options to accept or reject different types of cookies.
For more detailed legal information, refer to AfterShip's cookie policy.
When is the cookie consent banner displayed?
The cookie consent banner appears based on the user’s region and their previous interactions with the cookie policy:
For users outside of the EU or CA regions:
The cookie consent banner will not be displayed.
For users from the EU or CA regions:
If the user has not accepted the cookie policy, the banner will be displayed to request consent.
If the user has previously accepted the cookie policy, the banner will not be shown.
Different types of cookies to accept
When interacting with the cookie consent banner, users can make different selections regarding the cookies they accept:
Accepted Necessary Cookies
If a user clicks Accepted necessary cookies, they are agreeing to accept only the strictly necessary cookies required for the website’s essential functions.
Accepted All Cookies
If a user clicks Accepted cookies, they are agreeing to accept all cookies listed.
There are different types of cookies:
Strictly necessary cookies: These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. They help us maintain security and verify your details whilst you use this Site as you navigate from page to page, which enables you to avoid having to re-enter your details each time you enter a new page.
Preferences cookies: Also known as “functionality cookies,” these cookies allow a website to remember choices you have made in the past, like preferred language and time zone.
Statistics cookies: Also known as “performance cookies,” these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. This information is aggregated and anonymized. Their sole purpose is to help us understand how users use this Site and help us improve the structure of our Site.
Marketing cookies: These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers.
FAQs
Q1. Will I see the banner every time I visit the website?
No, you will only see the banner if you haven’t previously agreed to the cookie policy. Once you accept the cookies, the banner will not be shown again unless you clear your browser cookies.
Q2. Can I use the AfterShip website without accepting cookies?
Yes, but only strictly necessary cookies will be active. Other functionalities may be limited if optional cookies are declined.
Q3. How can I change my cookie preferences?
You can modify, accept, or withdraw consent by emailing privacy@aftership.com, or by managing cookie settings through your browser.
Q4. What happens if I disable cookies in my browser?
You might experience reduced functionality or may not be able to use certain features of the AfterShip website.
Q5. How does AfterShip protect my personal data?
AfterShip implements appropriate measures to ensure data is protected, including using standard contractual clauses for international transfers and limiting sharing to trusted partners.
Q6. What are my rights under GDPR and CCPA?
You have rights including access, correction, deletion, and limitation of personal data processing. EU residents may contact dpo@aftership.com, and California residents may reach out to privacy@aftership.com for CCPA-related requests.
Key takeaways
The cookie consent banner is required by law to inform users about cookie usage and to obtain their consent.
Users from EU and CA regions are the only ones who will encounter the cookie consent banner.
The banner offers users the option to accept only necessary cookies or all cookies, depending on their preference.
Once consent is given, the banner will not appear again unless the user clears their browser cookies.
Additional resources
GDPR Overview
CCPA Overview
Updated on: 08/05/2025
Thank you!