Use Merge Tags to Personalize Tracking Pages

Overview

AfterShip Tracking lets you personalize your tracking pages by embedding merge tags like **|TRACKING_URL| into the content. Merge tags are placeholders that dynamically insert specific tracking or order information into the page, providing a more personalized experience for your customers.

What you'll learn

In this tutorial, we'll discuss:

How do the merge tags work
How to add merge tags to tracking pages
List of available merge tags

How do the merge tags work

Merge tags pull in important tracking details, such as the carrier's name or phone number, and display them on your tracking page for each specific shipment/order.

Insert merge tags in tracking pages

How to add merge tags to tracking pages

You can add merge tags in various sections of your tracking page. Below are the locations where you can insert them:

Page	Section/Block Name	Location
Shipment results page / Recipient Page	Text	Description
Shipment results page / Recipient Page	Header	Store URL
Shipment results page / Recipient Page	Header message	Description
Shipment results page / Recipient Page	Footer message	Description
Shipment results page / Recipient Page	Status description	Description
Shipment results page / Recipient Page	Image with text	Description
Shipment results page / Recipient Page	Image with text	Destination URL
Shipment results page / Recipient Page	Image	Destination URL

For example, let’s look at the Text block:

Go to Tracking pages section in your AfterShip Tracking admin.
The tracking page where you want to insert merge tags to auto-populate relevant customer, order, and shipment related information, click the {...} icon. Select Edit.
Navigate to the Section/Block where you want to add merge tags. Go to the Text block and navigate to Description.
Click on the Insert merge tag {...} icon and select the tag you want to add to the page.

Insert merge tags in a tracking page

List of available merge tags

If a merge tag doesn’t have a value, it will display “Not available” on the tracking page.

Merge tag	Description
TRACKING_NUMBER	Displays the shipment's tracking number.
LAST_MILE_TRACKING_NUMBER	Shows the last-mile courier's tracking number in multi-leg shipment scenarios.
CARRIER_NAME	Displays the carrier’s name.
LAST_MILE_CARRIER_NAME	Shows the name of the last-mile carrier in multi-leg shipments.
CARRIER_TRACKING_LINK	Provides the carrier’s tracking URL.
LAST_MILE_CARRIER_TRACKING_LINK	Provides the last-mile carrier’s tracking URL for multi-leg shipments.
CARRIER_REDIRECT_LINK	Provides a URL to redirect the parcel to a different carrier.
LAST_MILE_CARRIER_REDIRECT_LINK	Provides the URL to redirect the parcel to the last-mile carrier.
CARRIER_EMAIL	Displays the carrier's email address.
LAST_MILE_CARRIER_EMAIL	Displays the last-mile carrier's email address.
CARRIER_PHONE_NUMBER	Shows the carrier’s phone number.
LAST_MILE_CARRIER_PHONE_NUMBER	Shows the last-mile carrier’s phone number.
CUSTOM_FIELD	Displays custom fields that you've created via API, CSV, or Admin. For example, if you’ve added a custom field like "store_name", you can use it in notifications like “Your order from STORE_NAME is on the way.”

Updated on: 05/02/2025