Revenue Center Benchmark Dashboard
Overview
The Revenue Center gives you a clear insight into AfterShip-attributed revenue, orders, and channel performance, helping you understand how your store is performing compared to industry standards. This article explains the Revenue Center dashboard, what each metrics means, how benchmarks work and how to interpret your performance.
With the Revenue Center:
- Compare your pre- and post-purchase revenue performance against industry benchmarks instantly.
- Understand how effectively AfterShip Tracking, Personalization, or Returns Upsells contribute to store revenue.
- Identify growth opportunities and maximize AfterShip-attributed revenue with actionable insights.
What you’ll learn
In this article, we will discuss:
- How to access the Revenue Center
- Understanding Revenue Center dashboard
- Available metrics
- Benchmark comparison and performance assessment
- How does AfterShip use data?
- Supported industries
- Key takeaways
How to access the Revenue Center
You can access the Revenue Center from multiple entry points:
- AfterShip Admin Navigation > Revenue Center
- AfterShip Admin Home > Revenue Center
- AfterShip Tracking Admin Revenue Dashboard > Revenue Center
Understanding Revenue Center dashboard
Here’s what the Revenue Center dashboard looks like and shows performance at a glance:
Dashboard view
You can switch between two levels to view your performance data:
Store view (default)
- Shows analytics for the selected store only. You can switch stores to view analytics for a different store.
- Revenue currency: Store currency
Org view
- Aggregates analytics across the entire organization for a consolidated view.
- Revenue currency: USD
This allows you to analyze performance from both a store-level and org-level perspective.
Dashboard time and filter
The dashboard includes time and industry filters:
- Time filter: Displays data based on the order created date.
- Industry filter: Allows you to compare your organization’s performance against either all industries or only those within the same industry, giving you a more relevant benchmark.
- Date range: Supports 2025 revenue data only.
- Data update schedule:
Scenario | Data update time |
|---|---|
Personalization attributed revenue % | Real time |
Personalization attributed orders % | Real time |
Others | T+1 |
Available metrics
Understand the metrics available in the Revenue Center and how to interpret them:
Metrics | View | Description | Interpretation |
|---|---|---|---|
AfterShip attributed revenue % | Store | The percentage of your total store revenue generated by AfterShip (we currently only include Tracking, Personalization, and upsells from Returns) | It shows how well you’re using AfterShip’s features to generate extra revenue. A higher percentage means AfterShip is contributing strongly to your store’s revenue through tracking, personalization, and return upsell strategies. |
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| Formula: AfterShip attributed revenue % = (AfterShip attributed revenue / total store revenue) × 100 |
|
AfterShip attributed orders % | Store | The percentage of your total store orders attributed to AfterShip (we currently only include new orders from Tracking and Personalization, plus original orders with an upsell from Returns) | This metric shows how effectively AfterShip helps you generate new orders. A higher percentage means AfterShip is contributing strongly to your order volume through tracking and personalization features. |
|
| Formula: AfterShip attributed orders % = (AfterShip attributed orders / total store orders) × 100 |
|
Tracking attributed revenue % | Store | The percentage of your total store revenue generated by AfterShip Tracking | This metric shows how effectively AfterShip’s Tracking features help increase your revenue. A higher percentage means Tracking is playing a strong role in generating income, with customer engagement on tracking-related services contributing to your overall revenue growth. |
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| Formula: Tracking attributed revenue % = (Tracking attributed revenue / total store revenue) × 100 |
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Tracking attributed orders % | Store | The percentage of your total store orders generated by AfterShip Tracking | This metric shows how much AfterShip Tracking contributes to your order volume. A higher percentage means more of your orders come from Tracking features, showing that Tracking is effectively influencing customer purchase decisions. |
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| Formula: Tracking attributed orders % = (Tracking attributed orders / total store orders) × 100 |
|
Tracking page attributed revenue % | Org, Store | The percentage of total Tracking attributed revenue generated specifically through Tracking pages. | This metric shows how much of your Tracking revenue comes from interactions on your Tracking pages. A higher percentage means these pages are effectively turning customer engagement into revenue. |
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| Formula: Tracking page revenue % = Tracking page attributed revenue / Tracking attributed revenue |
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Tracking page conversion rate | Org | The ratio of Tracking page attributed orders to Tracking page clicks. | This metric shows how effectively clicks on your Tracking page lead to completed orders. A higher conversion rate means customers are engaging with the page, finding the content relevant, and are motivated to continue to checkout and make a purchase. It indicates a smooth and persuasive user journey from tracking updates to buying. |
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| Formula: Tracking page conversion rate = Tracking page attributed orders / Tracking page clicks |
|
Emails attributed revenue % | Org, Store | The percentage of total Tracking attributed revenue generated specifically through Email notifications | This metric measures how much revenue is being generated from Emails as part of your overall Tracking. A higher percentage indicates that your email notifications are driving significant repeat customers, contributing effectively to your revenue growth. |
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| Formula: Emails revenue % = Email attributed revenue / Tracking attributed revenue |
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Emails conversion rate | Org | The ratio of Email attributed orders to Email clicks | This metric shows how well clicks from your emails turn into actual orders. A higher conversion rate means customers are engaging with your emails, finding the content relevant, and are motivated to complete their purchase |
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| Formula: Emails conversion rate = Email attributed orders / Emails clicks |
|
Personalization attributed orders % | Store | The percentage of your total store orders generated by AfterShip Personalization | This metric shows how well AfterShip Personalization helps you generate orders. A higher percentage means your personalized experiences are working effectively to increase sales and improve overall store performance. |
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| Formula: Personalization attributed orders % = (Personalization attributed orders / total store orders) × 100 |
|
Personalization attributed revenue % | Org, Store | The percentage of your total store revenue generated by AfterShip Personalization | This metric shows how much of your revenue comes from AfterShip Personalization. A higher percentage means personalized recommendations and messages are strongly contributing to your sales and customer engagement. |
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| Formula: Personalization attributed revenue % % = (Personalization attributed revenue / total store revenue) × 100 |
|
Benchmark comparison and performance assessment
The benchmark section helps you understand how your metrics compare with AfterShip peers and industry standards.
Benchmark values
Benchmark values | Definition |
|---|---|
25th percentile | The value attributed to organizations that fall in the lowest tier of performance indicating that 75% of organizations perform better than this level. |
50th percentile (Median) | The value attributed to organizations that fall in the middle tier of performance, indicating that 50% of organizations perform better than this level, while the other 50% perform worse. |
75th percentile | The value attributed to organizations that fall in the highest tier of performance, indicating that only 25% of organizations perform better than this level. |
Rating criteria
Your performance is assessed based on how your metrics perform against the industry benchmarks and AfterShip peers. The following are the 4 grades to indicate your performance in the benchmark report:
Ratings | Definition |
|---|---|
Poor | Your organization is performing below the 25th percentile. |
Fair | Your organization is performing at the 25th-50th percentile. |
Good | Your organization is performing at the 50th-75th percentile. |
Excellent | Your organization is performing above the 75th percentile. |
Opportunities for improvement
If your performance is rated Poor or Fair, the dashboard will provide actionable guidance on how to improve revenue and optimize AfterShip features. Hover over the information icon beside the grade:
How does AfterShip use data?
AfterShip collects and aggregates crucial data across organizations in the benchmarking pool:
- All data is anonymized, privacy-protected, and fully aggregated.
- No personal and confidential store information is ever shared during the benchmark reporting.
- Each dataset for benchmarking is guaranteed to be large enough so that no one can identify or make assumptions about the customers.
- If a dataset is too small, benchmarks will not be provided.
Supported industries
The following industries currently have sufficient data for benchmarking:
Industry | Verticals |
|---|---|
Retail | Fashion & Accessories |
| Home & Garden |
All industries | For stores that do not fit a listed category |
If your industry isn’t listed, the dataset is not large enough for benchmarking accuracy. In that case, use the All industries comparison.
How to identify your business industry
If you wish to configure or update your business industry, navigate to:
- Organization Settings > Basic Information > Industry
Make the necessary selection and save the changes.
Key takeaways
- With the Revenue Center dashboard, you can instantly evaluate how your store performs against industry standards.
- It consolidates revenue and order contributions from AfterShip Tracking, Personalization, and Returns Upsells.
- Provides flexible views – store vs. org and filters like date range and industry to help you analyze performance in the most relevant context.
- Benchmark grades – Poor, Fair, Good, and Excellent- show how your performance compares to peers and highlight improvement opportunities.
- All benchmarking data is anonymized, aggregated, and shown only when the dataset is large enough to protect privacy.
FAQs
Q. Does the dashboard include revenue from all AfterShip products?
No. Currently, attributed revenue includes AfterShip Tracking, Personalization, and Returns Upsells only.
Q. Can I change my business industry for more accurate comparisons?
Yes. You can update your industry in Organization Settings > Basic Information > Industry, but only once.
Updated on: 20/11/2025