Understanding Revenue Insights Dashboard in AfterShip Tracking
Overview
The AfterShip’s Tracking revenue insights give complete visibility into AfterShip-attributed revenue through branded tracking pages and tracking emails. E-commerce store owners can track and evaluate the financial impact of AfterShip services. Read the article to understand how that revenue is tracked, helping you make smarter, data-driven decisions.
How it helps:
- Get a clear view of the revenue generated by AfterShip.
- See how different tracking touchpoints (pages and emails) influence customer purchases.
- Help you evaluate ROI and ultimately plan strategies to boost store revenue.
What you’ll learn
In this article, we will cover the following:
- AfterShip Tracking revenue dashboard navigation
- Org view and store view
- Dashboard time and filter
- Understanding revenue reports
- Key takeaways
- FAQs
AfterShip Tracking revenue dashboard navigation
- Log in to the AfterShip Tracking admin account.
- Go to Analytics.
- Click Revenue insights.
Org view and store view
You can switch between two modes to access revenue insights: Store view and Organisation view.
- Store view: Shows analytics for a specific store, so you can switch between stores if you manage multiple. Attributed revenue is shown in the default currency of your store.
- Org view(default): Aggregates data and revenue attributed across your entire organization for a bigger picture and displays revenue in USD ($).
Dashboard time and filter
The Tracking revenue dashboard provides different filters to help you analyze revenue data in different ways:
- Time filter: Based on order date, you can choose how far back you want to see revenue data – Today, Yesterday, Last 7–365 days, or set a custom date range.
- Comparison: Compare your current results with the previous period or previous year to quickly identify fluctuations in attributed revenue.
Tracking revenue update time
Tracking attributed revenue falls under the off-site attribution model and is updated on a T+1 basis on your revenue dashboard, which means the data from today will appear on the following day.
Understanding revenue reports
1. Revenue metrics
Metrics show how much AfterShip Tracking is contributing to your store’s overall sales (revenue and the number of orders). The dashboard provides both store-level and org-level revenue metrics as follows:
Metrics | Dashboard view | Description |
|---|---|---|
Tracking attributed revenue | Both Org & Store view | The revenue generated by tracking pages and emails (counted only once) |
Tracking attributed revenue % | Only store view | The percentage of your store’s total revenue that comes from AfterShip Tracking. |
Tracking attributed orders | Both Org & Store view | The orders generated by tracking pages and emails (also counted only once). |
Tracking attributed orders % | Only store view | The percentage of your store’s total orders that come from AfterShip Tracking. |
AfterShip attributed revenue | Only store view | The new revenue generated by AfterShip (we currently only include Tracking, Personalization, and upsells from Returns) |
AfterShip attributed revenue % | Only store view | The percentage of your total store revenue generated by AfterShip (we currently only include Tracking, Personalization, and upsells from Returns) |
|
| Formula: AfterShip attributed revenue% = (AfterShip attributed revenue / total store revenue) × 100 |
AfterShip attributed orders | Only store view | The number of orders attributed to AfterShip (we currently only include new orders from Tracking and Personalization, plus original orders with an upsell from Returns) |
AfterShip attributed orders % | Only store view | The percentage of your total store orders attributed to AfterShip (we currently only include new orders from Tracking and Personalization, plus original orders with an upsell from Returns) |
|
| Formula: AfterShip attributed orders% = (AfterShip attributed orders / total store orders) × 100 |
Total store revenue | Only store view | The total revenue from your online store, after discounts |
|
| Formula: Total store revenue = gross sales - discounts |
Total store orders | Only store view | The total number of orders placed in your online store |
2. Revenue attribution by source
The Tracking revenue dashboard specifies which touchpoints on the tracking page or tracking emails drove the sales.
Tracking page section:
- Product recommendations
- Personalization recommendations
- Navigation
- Shipment items
- Order tracking
- Marketing assets
- Others
Emails section:
- Personalization product recommendation blocks (currently supported)
- Others
3. Revenue attribution by product
The Tracking Revenue Dashboard highlights the top 5 products on the tracking page and in tracking emails that contributed to the sales.
Key takeaways
- The Revenue Insights in AfterShip Tracking shows sales impact driven by tracking pages and emails.
- Attribution sources include tracking page sections (like product recommendations and tracking emails.
- View data in two modes: Store view (switch stores) and Org view.
- Reports can be filtered by date and exported as CSV files for deeper analysis.
- The dashboard empowers merchants to evaluate ROI, track performance, and make data-driven business decisions.
FAQs
Q. How far back can I see revenue data in the dashboard?
Currently, the revenue insights dashboard only displays data from the year 2025 onward.
Q. Can I export the revenue report for further analysis?
Yes, you can export metrics reports into a CSV file.
Updated on: 17/10/2025