Understanding the Revenue Centre Dashboard

Plans: All Plans Platforms: Shopify Only

Overview

The Revenue Center Dashboard in AfterShip helps you analyze how AfterShip products contribute to your overall store revenue. It consolidates data from Tracking, Personalization, and Returns to show where revenue is generated and how each touchpoint impacts performance. This dashboard provides merchants with complete visibility into ROI and helps internal teams communicate AfterShip’s revenue value more effectively.

Benefits of revenue center

The revenue center helps merchants:

Measure ROI — see overall revenue generated from and attributed to AfterShip.
Gain full visibility — understand the revenue contribution from each AfterShip product.
Helps customers explore more revenue-focused solutions and optimize older strategies for growth.

How to access the revenue center?

You can access the revenue center through multiple paths in AfterShip Admin:

AfterShip Admin Navigation → Revenue center
AfterShip Admin Home → Revenue center
AfterShip Tracking Admin Revenue Dashboard → Revenue center

Dashboard views

View type	Description
Store View	Displays analytics per store. Use the store switcher to view a specific store’s data.
Org View	Displays analytics for your entire organization. The structure aligns with tracking analytics.

You can use the Store view for detailed insights and the Org view for an overall performance snapshot.

Filters and time settings

Time filter: Apply the filter and see revenue attribution based on the order created date.
Comparison period: Choose a comparison filter to analyze revenue with respect to the previous period or year.
Data range: Supports 2025 data onward only.
Revenue currency: USD in Org view and default store currency in store view.

Data update time

Type	Scenario	Product	Data update Time
On-site Scenarios	Home, product, cart, checkout, post-purchase, thank you pages	APZ	Real Time
Off-site Scenarios	Branded tracking page, tracking email	Tracking	T+1
	Returns and exchanges	Returns	T+1

Explained key revenue metrics

The table below summarizes all revenue metrics that help merchants understand how much of their revenue growth comes directly from AfterShip features:

Metrics	View	Description
AfterShip attributed revenue	Both Store & Org view	New revenue generated by AfterShip (includes Tracking, Personalization, and Returns upsells).
AfterShip attributed orders	Both Store & Org view	Orders attributed to AfterShip
AfterShip attributed revenue %	Store view only	% of total store revenue generated by AfterShip.
		Formula: (AfterShip attributed revenue / total store revenue) × 100
AfterShip attributed orders %	Store view only	% of total store orders attributed to AfterShip.
		Formula: (AfterShip attributed orders / total store orders) × 100
Total store revenue	Store view only	The total revenue from your online store, after discounts
		Formula: Total store revenue = gross sales - discounts
Total store orders	Store view only	Total number of orders placed in your store.

Revenue breakdown by product

The dashboard breaks down revenue by Tracking, Personalization, and Returns products.

1. Tracking attributed revenue metrics

These metrics show revenue generated through Tracking pages and emails. If both influence one order, the system counts it only once for accuracy.

Metrics	View	Description
Tracking attributed revenue	Both Store & Org view	Total revenue generated by tracking pages and emails
Tracking attributed orders	Both Store & Org view	Total number of orders influenced by tracking pages or emails
Tracking attributed revenue %	Store view only	% of store revenue from Tracking
Tracking attributed orders %	Store view only	% of store orders from Tracking

Tracking attribution by source

Source	Section	Dashboard view
Tracking Pages	Product recommendations, Navigation, Shipment items, Order tracking, Marketing assets, Others	Org & Store view
Emails	Personalization product recommendations, Others	Org & Store view

2. Personalization attributed revenue metrics

Shows revenue generated through Personalization widgets placed across store pages. Merchants can see which recommendation widgets drive the highest revenue across store pages:

Metric	View	Description
Personalization attributed revenue	Org & Store view	New revenue from Personalization widgets.
Personalization attributed orders	Store view Only	Number of new orders generated by Personalization widgets.
Personalization attributed revenue %	Org & Store view	% of total store revenue from Personalization widgets.
Personalization attributed orders %	Store view Only	% of total store orders from Personalization widgets.

3. Returns upsell revenue

These metrics show upsell revenue generated from returns and exchanges. Merchants can monitor how return interactions convert into additional sales opportunities.

Metrics	View	Description
Returns upsell revenue	Both Org and Store view	New revenue generated by exchanges and “Shop now” actions.
Returns upsell revenue %	Only Store view	% of total store revenue from Returns upsells.
Returns orders with upsell	Both Org and Store view	Original orders that generated a return upsell.
Returns orders with upsell %	Only Store view	% of total store orders that generated a return upsell.
Upsell revenue per return	Both Org and Store view	Average revenue per return (including those without upsell).
Returns average upsell	Both Org and Store view	Average revenue per return request that resulted in an upsell.

Understanding patterns in your dashboard can help uncover valuable insights.

To explore how attribution is calculated, refer to Revenue Attribution in AfterShip dashboards.

FAQs

Q. How to export the Revenue Center dashboard data?

You can export specific data, such as revenue trends over time, directly from the dashboard. The file will be saved in CSV format.

Q. Why does my total revenue differ from Shopify reports?

Differences can occur due to attribution settings, data sync delays, or currency conversions. Always check the selected attribution model and filters before comparing data.

Updated on: 14/10/2025